WHO WE ARE
As an advertising, marketing, and media specialist, Krista brings over 20 years of industry knowledge to her clients. Working alongside creative teams and marketing strategists to devise and implement advertising strategies and concepts, Krista strengthens clients’ marketing efforts by generating optimal levels of awareness through strategic media placement.
Krista maintains enduring relationships with hundreds of advertising reps, both locally and nationally.
Whether it’s television, radio, outdoor, or online, Clark Communications will handle your media planning and placement from start to finish.
In addition to running Clark Communications, Inc., Krista previously acted as Director of Media for The Brownstein Group, where she managed all strategic media planning and buying for clients including The New Jersey State Aquarium, First Republic Bank, Pitcairn Trust Company, and Hershey Park. Krista also served as Director of Media for The Silberman Group where she created and guided the media structure for 16 accounts including Comcast Metrophone, SEPTA, and Giorgio Foods, Crozer-Keystone Health Systems and Baldwin Piano.
Clark Communications works closely with clients, integrating marketing objectives and goals into the media planning process for optimal results.
The Clark Communications Process
DEFINE TARGET AUDIENCE
Demographics needed include gender, age, geographic footprint, income, and education levels. This will help to confirm the target’s media habits on a daily basis.
Research key publications, television, radio, newspaper, outdoor, transit, and online based on demographics, seasonality, and budget.
From premium positioning and color to sponsorships, promotions, and website opportunities.
Many years of experience working in multiple markets and close relationships with reps results in volume discounts, optimal rates, and excellent placement.
PLACE MEDIA PLAN
Prepare and distribute insertion orders and traffic instructions.
MAINTAIN MEDIA PLAN
Monitor and update schedules. Stay on top of deadlines and ensure correct placements and rates.